Blogging is one of the best ways to rank your website higher in search engine result pages. Working up the motivation to start up and maintain a blog can be challenging though, so you may want to learn how to optimize each blog post to get the most bang for your buck, right? To help out we want to offer five tips for optimizing your blog posts.
How to Optimize your Restaurant’s Blog for more Traffic
Remember your key phrases
The main component of your SEO strategy is based on a set of keywords or key phrases. These words or topics define your company and its services. Use these keywords in your blog posts and create topics around these keywords. If you are unsure about your keyword strategy, feel free to contact us for more information.
Don’t overuse your keywords in your blog post or else you risk the chance of annoying your readers and search engines. A few strategically placed keywords will do fine.
The page’s title tag, the title of the post, and headings play an important role in the visibility of your blog post. Make sure to include keywords near the beginning of each tag and heading to maximize the benefit. If you were optimizing your blog post for Restaurant Website Design you would want that phrase at the beginning of your title. Restaurant Website Design: The benefits of a responsive design is better than the benefits of a responsive Restaurant Website Design.
Placing internal links in your blog is another good SEO practice. When making your links it’s important to choose the right text to hyperlink. Try to choose phrases that include your targeted topic or key phrase – but don’t overdo it. Linking to a page that is highly relevant to the topic of the blog post is also recommended.
Linking Out as well as In
Don’t be afraid to mention and link to other bloggers or another company’s blog in your own posts. Linking to other bloggers is good industry etiquette because it means that you acknowledge their work enough to link to it. Plus, there’s always the chance that they may visit your blog and link back after they like what they read. Ensure that your outbound links open in new tabs.
Socailize your Blog
Social media has affected search in many ways and how we find blog posts is just one of them. Social search is the process of searching for content on a search engine and having content referred to you based on your social connections. This will affect the way you find content while searching and while your customers search as well. Give your readers and customers a chance to socially connect with you by placing social media icons on your website’s header or footer.
Also, encourage social sharing but placing sharing icons on your blog posts as well. If you have some very juicy news or a special promotion you can also place a sharing link right after the promotion to ensure your reader share the promotion with their circles.
We hope that these tips come in handy when you’re ready to start up your blog. For more tips on how to increase your restaurant’s website presence in search engines make sure you visit our blog again. If you have any questions about our SEO and content development services please visit our plans and pricing page.