People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source. Where do you rank in your area?
Will your potential diners find you and choose you from that internet search? Rather than giving your competitors all the business, market your restaurant successfully online with The SEO Chefs.
All our restaurant website designs have been developed with restaurant search engines in mind. Because search engines immediately recognize your business type and location, your restaurant will appear in search results whenever anyone is searching for restaurants nearby.
Local SEO has a high return on investment compared with other marketing initiatives.
According to a study from Single Platform and research firm Chadwick Martin Bailey:
- 81% of consumers have searched for a restaurant on a mobile device or app
- 92% searched restaurant listings through a web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels and personal services.
- 75% say they often choose a restaurant to dine at based on those search results
- 80% of consumers think it’s important to see a menu before they dine at a restaurant
- 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device
- 62% of consumers are less likely to choose a restaurant if they can’t read the menu on a mobile device
It is imperative that your website features your menu
Based on how your potential patrons use the internet, you MUST include your menu. It is also very important that it is NOT in PDF form for 2 reasons: Many cell phones will not open a PDF file and even if they do, it uses up a lot of band width, In addition, Google does not recognize PDF file content, which will negatively impact your search engine rankings.
All our websites include a clear, device-readable, non-PDF menu that your customers do not have to download.
You must provide customers with the ability to make online reservations
Sometimes people just don’t want to phone. Customers want to be able to make a reservation with just a few clicks, so your website MUST include an online restaurant reservation tool.
All The SEO Chefs websites include an online reservation tool. Not only does this make it easier for your customers, it also makes it easier for you to manage your restaurant.
Capturing your Local Market
The era of relying on traditional forms of advertising, such as newspapers and Yellow Pages listings, is long over. Search engines and consumer review sites, such as Yelp, Trip Advisor, Four Square, Urban Spoon , etc., are the main sources potential patrons use to find local restaurants and decide where they are going to go. They want to see the restaurant’s menu before visiting and they favor those that have a strong online presence over those that don’t.
As a restaurant owner or manager, having a functional website isn’t enough. It has to appear in local searches for you to take advantage of all the opportunities that the Internet presents. Your website MUST also feature your menu.
Knowing how your customers search the internet can make or break a business. Keyword research is critical to get your website in front of people searching for a place to lunch or dine in your area, and we do that for you at The SEO Chefs!