It’s easy to see how a beautiful looking, easy-to-use, mobile-friendly and on-page optimized website can bring in customers and give you a return on your investment. But there is so much more you can do to get to the top and make your restaurant a booming success.
The Restaurant Search Engine Optimization – Off-Page refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
Consider the power of attracting more customers to your restaurant. A professional website with a proper online marketing strategy in place is a long term investment that will continue to generate traffic and sales for years into the future.
With our extended SEO package, The SEO Chefs provides you with monthly reports and includes the following features on your website:
Email marketing capability: We can integrate mail chimp into your website. You now have the power to grow and leverage your email database. Compared to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep your customers in the know.
Menu changes? New Specials? Seasonal foods showcase? New Chef? New location? You have the capability to notify your customers immediately. Promote your specials through social media, on your website and inside your restaurant.
Social networking: The SEO Chefs can build a social media presence for you and get you all set up on Facebook, LinkedIn, Twitter, Google+, etc.
Leverage your word of mouth marketing with an effective and interactive social media presence. This gives you the ability to engage your customers and share their great experiences at your restaurant. Social media allows you to extend your online network of contacts, connect and interact with them and promote your website and blog.
Take advantage of customer review sites: Yelp, Urban Spoon, Trip Advisor, Foursquare and Google Plus offer you a wealth of opportunity to improve customer relations and better your business by learning what your patrons want.“Online Reputation Management” can be used to improve your site rankings and capitalize on great reviews that can make the line-ups at your door a lot longer.
Search Engine Submissions: Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Content generation -Blogs: Blogging is one of the best ways to promote your website online. By writing and posting blogs on your website, you are adding fresh content which increases your website rankings. Blogs help search engines to crawl your site more frequently because they need to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages.
Blogging also gives people a reason to keep coming back to your website a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts.
The SEO Chefs can provide you with monthly keyword-focused blogs with unique, interesting content so that your blog can gain more credit from a search engine point of view.