Every industry seems to have a sort of common theme when it comes to the website design and development for the businesses within it. Somewhere along the line some industry leader set the tone, leaving admirers and competitors to follow suit. In some circumstances this phenomenon turns out well, in others it does not. When it comes to the food service industry, well, let’s just say there’s a good reason why we decided to focus our design, development, and SEO talents on developing website templates for restauranteurs. We’re here to help. But first, let’s identify six all too common restaurant website “personality” traits that need rectifying, in case your site is guilty of having one (or more?) of them.
The title of this week’s blog post can often be put into the spoken quotations of many restauranteurs and their marketing managers. For well over a decade food service businesses have struggled with the decision of whether or not to build a completely customized website from scratch. It may seem that such a thing would be the suggested course. However, if you have found this article, you and/or your industry associates have likely been through a gauntlet of website development fiascos. As with any field, there are good and bad service providers. Too often the bad are chosen to take on a website development project because the promises are grand and the prices seem right, at the time. The result ends up being a website completed well after the estimated date of completion and one that does not look or function as you were promised. The wounded souls of restauranteurs, hesitant to revisit their options with more expensive developers, end up seeking alternative solutions for their online needs. That’s where our industry comes into play. Let’s take a look and see if you should consider a website template for your eatery.
5 Ways to Identify If You Should Use a Template for Your Restaurant Website
Vine may only have 45 million users at the moment but with recent improvements that allow the uploading and editing of existing video it is sure to have a banner year as 2014 transitions into 2015. As a social media marketing tool this video snippet sharing channel offers restaurants a tremendous opportunity to capture the short attention spans of foodies looking for “the next big meal” in their locale. If you truly want to set your eatery above the competition when it comes to online marketing you will want to adopt the use of a Vine, before everyone else starts doing it. Today the SEO (and social) Chefs are offering a few tips to restaurant mastery of this highly visual social medium.
5 Ways Online Restaurants Can Use Vine Video to Attract Customers to their Establishment
Fill Your Seats with the Help of Social Media
The days of businesses asking whether or not social media marketing is worth their efforts are gone. It is now a foregone conclusion. This is no more true than right here in the restaurant industry. All over North America eateries from food trucks to fine dining establishments are leading the way in social networking, and proving ROI in the process. The implications are simple; those that adopt social media as a big part of their customer outreach are gaining an edge on their competitors. The rest? They fall on the other half of that spectrum. In order to make sure that you stay ahead of the game we are setting you off on the path to comprehensive social network optimization with a top five list of channels that your restaurant will reside on. The following does not detail a list of “nice to have” networks, it directs you towards the social media profiles that you absolutely must maintain if you expect your restaurant to remain competitive in today’s socially savvy climate.
5 Social Networks Essential to the Website Marketing Success of Your Restaurant
Blogging is one of the best ways to rank your website higher in search engine result pages. Working up the motivation to start up and maintain a blog can be challenging though, so you may want to learn how to optimize each blog post to get the most bang for your buck, right? To help out we want to offer five tips for optimizing your blog posts.
How to Optimize your Restaurant’s Blog for more Traffic
Are you looking for a new way to market your restaurant and bring in new diners? Many restaurants are using Twitter to market their restaurant or bar. Twitter is a social network that allows its’ users to send short messages to their followers. The messages are called Tweets and can be a maximum of 140 characters. You can also Retweet which is essentially sharing someone else’s message with your followers. A benefit of using Twitter to market your business is that it operates in real time so you can Tweet several times a day without coming off as overbearing or too self promotional.
5 Tips for Marketing your Restaurant using Twitter
Every restaurant owner wants two things: great looking restaurant website design and to have people talking about their restaurant. But before people start telling their friends and family about your restaurant they need something remarkable to talk about. This doesn’t have to be a costly investment or an overhaul in the way you do business.But, by implementing a handful of small changes you can get the word of mouth buzz you’re after.