Category Archives: blog

5 Tips to Natural Link Building for Restaurants

Posted on May 28th, 2015 by Hector Cervantes

Tags: Link Building for Restaurants, Restaurant Website SEO
Categories: blog

Recent studies on search engine ranking factors prove that the quantity and quality of backlinks (links that point from other sites to yours) are crucial to your website’s ability to rank well in search. There’s no way around it, you need these links to stay ahead of the competition and this fact is no more true than it is within the restaurant industry. Accepting this is one thing, but achieving it is something else altogether. Of all SEO initiatives, natural (unpaid attribution that does not violate Google guidelines) link building is the most difficult to achieve.

Thankfully, you are in an industry that allows you the capability to attract other websites to yours, better than practically any other. Let’s take a look at five tried and true efforts that you can make to get high-authority online resources to link to your restaurant website.

5 Ways to Build Backlinks for Your Restaurant Website Without Breaking the Rules

Web Design for Coffee Shops – Why You Need a Website Template for Your Cafe

Posted on April 23rd, 2015 by Hector Cervantes

Tags: Coffee Shop Websites, Web Design for Coffee Shops, Website Design for Coffee Shop, Website Templates for Cafes
Categories: blog

Web Design for Coffee Shops

When it comes to establishing a strong online presence within the food service industry, some of the latest adopters to web technology are the owners of coffee shops and cafes. Dependent upon local area foot-traffic and word of mouth, these shops have long been self-sustained in a traditional manner without flexing much online marketing muscle. Over recent years, many have slowly adopted social media as their primary means of web-based promotions, yet have not paid as much attention to developing a powerful presence with their own website domain. As we reside here in 2015 (and beyond) owners are noticing that their existing marketing efforts are no longer as effective as they once were. Both the competitive and marketing communications fields have changed dramatically. Finally, owners and managers are on the hunt for the best alternative to create and maintain a strong online existence to attract new customers to their cafe. Are you in this position, or are you still on the fence about building/re-building a website for your local coffee shop/s? Read further to find out why you need a new website, and what you need to know before choosing among alternatives.

5 Reasons Why Coffee Shops Need to Adopt (or Convert to) an Optimized Website Template to Attract New Customers

Do Restaurants Need Websites?

Posted on April 13th, 2015 by Hector Cervantes

Tags: Do Restaurants Need Websites, Restaurant website design, Restaurant Website Templates
Categories: blog

We recently performed a manual analysis of the restaurants in an entire community in the Pacific Northwest. We pounded the pavement, took to local directories, and opened up that fat yellow book households use as a stepping stool to reach items in upper kitchen cabinets. Of the 102 eateries in this local community we found that only two had websites. One hundred of these local businesses did not have a uniquely owned online presence. Sure, some of them had a Facebook page. A few had Twitter. But no visible website. Yet miraculously, in today’s day and age, they remained open for business. Is it possible that not all restaurants need a website?

While the region in question indeed has proportionately more rows of mom & pop establishments compared to that of most major metropolises in Canada and the U.S. it is not uncommon to hear restauranteurs from everywhere pose this question to our restaurant website design company on a regular basis. In response, we tell them the following:

5 Reasons Why Restaurants Need Websites to Grow Their Customer Base in 2015 and Beyond

Mobile Website Templates for Restaurants Now Mandatory?

Posted on March 13th, 2015 by Hector Cervantes

Tags: Mobile Website Templates for Restaurants, Restaurant website design
Categories: blog

Mobile Website Templates for Restaurants

Mandatory may seem rather blunt. But this recent announcement from Google essentially giving webmasters until April 21/2015 to convert their websites to responsive design should be taken as a mandatory call-to-action. That’s right, we’re just days away from mobile-friendly compliance counting as a direct ranking factor in smartphone search. Not every industry should be on high-alert, but when it comes to restaurants managing their online presence there could be no better time than now to make the move. Not convinced? Read further to find out why your restaurant website needs a mobile website template.

3 Moves Made by Google to Essentially Make Mobile Website Templates Mandatory in 2015 & Beyond

Websites for Pizzerias – Why You Need an Optimized Online Presence for Your Pizzeria

Posted on January 25th, 2015 by Hector Cervantes

Categories: blog

Websites for Pizzerias

Looking to claim a bigger piece of the pie in the pizzeria industry in your area? Perhaps you are even looking much further down the line, hoping to expand your franchise to encompass other zip/postal codes that would appreciate your unique take on the most popular dish in this half of the continent. Outside of great pizza, service, and location, this growth in customer-base and revenue all begins with your website. However, many pizzeria owners have been slow to jump on the necessity of a website to serve as their online representation, resting instead on laurels and local word-of-mouth. In comparison to the other restaurant concepts floating around out there, the pizza industry (big chains aside) has been less eager to adopt technology. Thankfully 2015 (and beyond) is evidencing a reversal in this way of thinking. Savvy pizza-based restauranteurs now understand that the time is now when it comes creating an online presence that not only serves as a calling-card to existing customers, but one that reaches the ones that don’t know about them yet (and that’s where the growth comes in). If you’re still on the fence about a new or rebuilt website for your pizzeria, or are simply looking for more information on the matter, we encourage you to read further.

5 Reasons Why Pizzerias Need an Optimized Website to be Successful in Modern Times

Websites for Food Trucks – 5 Things Your Site Needs

Posted on January 10th, 2015 by Hector Cervantes

Tags: Food Truck SEO, Food Truck Websites, Online Marketing for Food Trucks, Restaurant Websites
Categories: blog

Websites for Food Trucks

The food truck industry is unique from brick and mortar restaurants and eateries in many ways, especially when it comes to their website marketing needs. The feel, functions, plug-ins, and support systems must accommodate the differences common to a food truck owner’s entire online business model. If you’ve happened to find this article, as an operator of a mobile eatery, then you’ve come to the right place as The SEO Chefs have provided a clear cut and convenient look at what you need to know before deciding upon the direction of your new, or updated, website.

5 Things Food Truck Owners Need to Know About Getting a Website for Their Business

How to Find a Web Design Company for Restaurants in 5 Steps

Posted on November 30th, 2014 by Hector Cervantes

Tags: Restaurant Website Templates, Restaurant Websites, SEO, Website Design for Restaurants
Categories: blog

With literally “too much” information out there for restauranteurs hoping for sound advice on how to narrow down a website design company suited to their needs, finding one can be a daunting task. You own/manage a food service business, you know what to look for when it comes to your industry, but not necessarily that of the online design world. That’s what we’re here for. The SEO Chefs serve not only as providers of site design and template subscriptions, we are here to pass on information about our vertical market so that you as a restauranteur can make a more informed decision when selecting a design/development company. Read further to find out what you need to look out for when preparing to build a new website for your restaurant business.

5 Ways to Identify a Good Website Development Company for Your Restaurant

5 Best Practices for Restaurant Websites

Posted on November 16th, 2014 by Hector Cervantes

Tags: Online Marketing for Restaurants, Restaurant Website Templates, Restaurant Websites, SEM, SEO, Website Design
Categories: blog

Best Practices for Restaurant Websites

It can be a confusing world out there for restauranteurs trying to figure out how to solve their website issues. There are numerous articles telling you what’s best for the online portion of your marketing plan, some of them being contradictory to one another. The issue, is that you are too often being provided with “best practices” advice from internet marketing agencies with a broad industry client list. They assume what’s good for one type of business is also good for another. We sincerely doubt that a website design that functions and converts well for an industrial pipe fitter translates over to that of a restaurant. As an owner/operator or marketing manager in the food services industry you will want to apply advice from a website design firm that focuses solely on you and what you do. In the spirit of this assertion we have laid out five steadfast laws that are essential to the success (traffic and customer conversion) of your website.