When it comes to establishing a strong online presence within the food service industry, some of the latest adopters to web technology are the owners of coffee shops and cafes. Dependent upon local area foot-traffic and word of mouth, these shops have long been self-sustained in a traditional manner without flexing much online marketing muscle. Over recent years, many have slowly adopted social media as their primary means of web-based promotions, yet have not paid as much attention to developing a powerful presence with their own website domain. As we reside here in 2015 (and beyond) owners are noticing that their existing marketing efforts are no longer as effective as they once were. Both the competitive and marketing communications fields have changed dramatically. Finally, owners and managers are on the hunt for the best alternative to create and maintain a strong online existence to attract new customers to their cafe. Are you in this position, or are you still on the fence about building/re-building a website for your local coffee shop/s? Read further to find out why you need a new website, and what you need to know before choosing among alternatives.