The food truck industry is unique from brick and mortar restaurants and eateries in many ways, especially when it comes to their website marketing needs. The feel, functions, plug-ins, and support systems must accommodate the differences common to a food truck owner’s entire online business model. If you’ve happened to find this article, as an operator of a mobile eatery, then you’ve come to the right place as The SEO Chefs have provided a clear cut and convenient look at what you need to know before deciding upon the direction of your new, or updated, website.
With literally “too much” information out there for restauranteurs hoping for sound advice on how to narrow down a website design company suited to their needs, finding one can be a daunting task. You own/manage a food service business, you know what to look for when it comes to your industry, but not necessarily that of the online design world. That’s what we’re here for. The SEO Chefs serve not only as providers of site design and template subscriptions, we are here to pass on information about our vertical market so that you as a restauranteur can make a more informed decision when selecting a design/development company. Read further to find out what you need to look out for when preparing to build a new website for your restaurant business.
5 Ways to Identify a Good Website Development Company for Your Restaurant
It can be a confusing world out there for restauranteurs trying to figure out how to solve their website issues. There are numerous articles telling you what’s best for the online portion of your marketing plan, some of them being contradictory to one another. The issue, is that you are too often being provided with “best practices” advice from internet marketing agencies with a broad industry client list. They assume what’s good for one type of business is also good for another. We sincerely doubt that a website design that functions and converts well for an industrial pipe fitter translates over to that of a restaurant. As an owner/operator or marketing manager in the food services industry you will want to apply advice from a website design firm that focuses solely on you and what you do. In the spirit of this assertion we have laid out five steadfast laws that are essential to the success (traffic and customer conversion) of your website.
Five Restaurant Website Best Practices to Increase Traffic and Improve Customer Conversion
Every industry seems to have a sort of common theme when it comes to the website design and development for the businesses within it. Somewhere along the line some industry leader set the tone, leaving admirers and competitors to follow suit. In some circumstances this phenomenon turns out well, in others it does not. When it comes to the food service industry, well, let’s just say there’s a good reason why we decided to focus our design, development, and SEO talents on developing website templates for restauranteurs. We’re here to help. But first, let’s identify six all too common restaurant website “personality” traits that need rectifying, in case your site is guilty of having one (or more?) of them.
Six Common Problems Found on Restaurant Websites That Your Own Online Establishment Needs to Avoid
The title of this week’s blog post can often be put into the spoken quotations of many restauranteurs and their marketing managers. For well over a decade food service businesses have struggled with the decision of whether or not to build a completely customized website from scratch. It may seem that such a thing would be the suggested course. However, if you have found this article, you and/or your industry associates have likely been through a gauntlet of website development fiascos. As with any field, there are good and bad service providers. Too often the bad are chosen to take on a website development project because the promises are grand and the prices seem right, at the time. The result ends up being a website completed well after the estimated date of completion and one that does not look or function as you were promised. The wounded souls of restauranteurs, hesitant to revisit their options with more expensive developers, end up seeking alternative solutions for their online needs. That’s where our industry comes into play. Let’s take a look and see if you should consider a website template for your eatery.
5 Ways to Identify If You Should Use a Template for Your Restaurant Website
Fill Your Seats with the Help of Social Media
The days of businesses asking whether or not social media marketing is worth their efforts are gone. It is now a foregone conclusion. This is no more true than right here in the restaurant industry. All over North America eateries from food trucks to fine dining establishments are leading the way in social networking, and proving ROI in the process. The implications are simple; those that adopt social media as a big part of their customer outreach are gaining an edge on their competitors. The rest? They fall on the other half of that spectrum. In order to make sure that you stay ahead of the game we are setting you off on the path to comprehensive social network optimization with a top five list of channels that your restaurant will reside on. The following does not detail a list of “nice to have” networks, it directs you towards the social media profiles that you absolutely must maintain if you expect your restaurant to remain competitive in today’s socially savvy climate.